How To Compete With My Competitors Using Social Media Marketing?

If you want to outperform your business in today’s digital era, it is essential to determine your competitor’s performance and how they upscale their business. Social media marketing is your most excellent place to learn about your competitors’ approaches. Currently, social media has become an integral part of the marketing plan. With the immense presence of more businesses on social media to promote their products and services, the rivalry on social media has surged. Every day, thousands of millions of posts are posted on social media, and every brand strives to dominate its presence and stay ahead of the competitors. Social media is transforming the competitive landscape, and it is without a doubt the ideal platform for businesses to promote their brands. Moreover, by determining their competitors, they can formulate their plan and compete with the competitors in real-time. Here look at the factors of social media marketing that helps you to establish a meaningful relationship with your customers.

FamousPanel: Determine Your Competitors

If you neglect to rely on crucial leads generated by your competitors, you may find yourself confined in the rivalry. Most businesses want to outperform their competitors on social media. You may simply monitor your rivals’ activity, such as the most recent campaign, the circulating posts, the top-performing articles, and so on. Make a specific choice by listing the top 5-10 competitors after identifying your main competitors. Evaluate them on a daily basis to learn about your rivals’ content, frequency of postings, influencers they are connecting with, and promotional events they are now doing. When tracking your competitors discover the type of SMM panel services they are choosing to drive more traffic and lead generation. An in-depth report of your competitors will help you make the necessary changes in your plan, and you can easily reach out to the potential audience.

Be Practical While Choosing Your Competitors

When it comes to an understanding of your competitors, you may think that you know your competitors. But, you need to know who your real competitors are and how to compete with them. There are two kinds of competitors.

Your Direct Competitors: The brand similar to you makes the competition sell their products or service more than you to improve their sales.

Your Competitors For Customer Interaction And Awareness: These businesses do not operate in the same way that you want to do. The similarity is in the target audience, as a growing number of businesses compete for the same demographics. You can determine your potential customers if you track your competitors on a regular basis. See what new content strategies and distribution techniques they are pursuing. Understanding their success and failure helps you evaluate which content will best connect with your typical audience.

Share A High-Quality Content

Check out your competitors and determine the type of content that works best and gaining more traction among customers. Determining your competitor’s content which is receiving a lot of traffic, strategize your content. With a well-understanding, create and share high-quality content which is more impactful than your competitor’s content. Creating appealing content will deliver the message to your potential audience and interact with your audience. It ends in driving more traffic to your site. Creating eye-grabbing content will impress the customers. Moreover, sites like FamousPanel will help you to beat your competitors by increasing the engagement rate.

Track Audience Growth

Businesses, to compete in competitive marketing, will use a variety of social media platforms and channels. It’s unusual to come across a business that just uses one social media channel unless that channel outperforms the others. To learn about your rivals’ social media strategies, pay attention to the platforms they use and how regularly they update their feeds with new content. Assess the type of content that leverages their blog posts on the monthly follower engagement.

Determine Post Timing

One of the vital metrics you have to know is in which time your competitors are posting. It is best to post the content at a particular time when your customers are online on a specific platform. Get to know that different platforms will have various engagement rates. Determine the posting time of your competitors on the platform which you use. Thereby, you can post the content at the right time and increase your followers. You can even get the help of paid services like FamousPanel and improve your business performance.

Succeed On Social Media!

If the businesses learn about their competitors, they can better plan their strategy to make a strong presence on social media. Gather the competitor’s data and take advantage of it to make the essential decision relating to your social media strategy. With this great strategy, you can make your business stay ahead of the competition on social media.

How A Brand Can Speed Up Its Growth On Instagram

Instagram is the most opt social application for doing any sort of promotions in the present scenario. This is because this social channel seems to work effectively for everyone. So, it is an ideal measure to take advantage of this leading social platform. Though many social applications are prevalent, Instagram manages to gain importance as a major one amidst colossal competition. Many brands have a clear-cut knowledge that social e-commerce is the future of B2B sales. Hence, it is important for companies to have an active presence on social applications. Among the many available platforms, only Instagram manages to gain the people’s attention and has been having a remarkable user base growth for a more extended period. Before three-five years, Instagram was regarded to be an ideal one only for a specific age group. But, today, the platform seems to work best for all ages, considering the people of various ages having their presence in it. 

Today, even if a company wants to market a product to middle-aged people, it can utilize this social channel. Thus, the user base of Instagram has diversified to a vast extent. Today, the platform has become a perfect fit for people of all ages. This has become possible because this social application has been the home to many brands in the present times. So, reaching new heights for a brand is viable through this social channel. Through this, you can understand the fact that Instagram is a good platform for marketing a brand to people of various ages. Another factor you should notice is that this social application has managed to earn the attention of people of different ages.

On the other hand, a firm can also buy Instagram story views packages that can boost your posts’ visibility to a considerable extent. A B2C company can have a significant upliftment for it if it goes with this social channel. Though the internet is filled with many ways to do promotions none could come closer to Instagram. Hence, using Instagram is a perfect measure as brands are keeping them updated with time. So, try out this social channel as it has the most number of potential customers. Even a B2B brand can have sufficient growth for it through this social application. Thus, this platform can have comprehensive growth if it takes advantage of this social platform. Instagram is the perfect fit for a wide range of brands as millions of people are present in it. So, having sustainable growth is viable if a firm goes with Instagram. 

The social platform provides various features for a brand to market it efficiently. Hence, brand promotions can be achieved effortlessly if a company resorts among the various tactics that can be used on this social application. You have one option or another to market a brand on this social application. For example, a brand can use Instagram Stories, IGTV, standard posts to promote it. Thus, it can be achieved easily if a brand utilizes any of these features to have a heavy growth at ease. In the present times, all the major brands are having remarkable growth for them after they have started doing a strong promotion on this social application. Today, Instagram acts as a good place for doing a vast range of promotions. Thus, having a maximized growth is possible for brands quickly through Instagram.

In recent times, many companies are hiring influencers to generate a large number of new leads for them. So, using this platform will be a wiser move by companies for having strong growth. Today, people who are even above 45 years of age have become influencers on Instagram. This shows that this platform is home to people of all ages. So, no matter what the target audience of a brand, it can utilize Instagram. This notable social channel has attained this growth in recent times. Hence, companies can have a continuous reach for them by picking an influencer of any age from this social application. Today, though multiple social platforms can be found from the internet, nothing could satiate people as being done by Instagram. Hence, grabbing a unique user base is possible on this social application.

How Celebrities Make Use Of TikTok Trends

TikTok, owned by Chinese media company ByteDance, mainly serves Gen Z audiences and is broadly used by the younger generation. The users share more of their reactions and comments about the impacts of COVID-19. The celebrities are drifting towards the TikTok app to stay connected with their fans and benefit them by sharing the best practices amid the pandemic situation. The stars actively spread social awareness by uploading their handwashing videos. The hashtag challenge #iwillsurvive encourages users to follow the same. Also, the famous celebrity Mariah Carey along with her twins posted a handwashing video in which a timer was set to twenty seconds.

TikTok’s success was certainly not a cakewalk, and it has overcome a lot of controversies. In 2018, TikTok made its overseas performance collaborating with Musical.ly. In 2020, TikTok was again set into a new competition and supported brands to buy TikTok views. TikTok stands out of other social media platforms by offering a vast music library. Also, TikTok integrates with Apple Music offering a high-quality experience to the users. The users can also include stickers, emojis, split screens filters, and much more.

Initially, TikTok was downloaded merely to have some fun; later, the user got addicted to the application slowly and spent most of their hours checking out their “For You” page. In parallel with famous TikTok influencers, celebrities also began to post their promo videos, concert videos, and makeup tutorials. They also participated in the app’s latest trends, thereby gaining more fame through the app. Also, duets are a collaborative option on TikTok that enables users to curate another person’s videos and include them in theirs. Duets can be of any kind, such as remixes, perfect collabs, spoofs, and much more. The celebrities wisely make use of remixes to connect with their fans.     

Though YouTubers initiated the reaction genre, TikTokers have added perfection to it. Using the share option of other’s videos, users can choose to react. When the video is playing, the users can parallel record their reactions and overlay them along with the original. The react videos can also be created in large groups. The memes created on the TikTok platform do not merely stay on the platform alone. Most users share the created content on other social media profiles such as Instagram, Snapchat, and Pinterest. Instagram has nearly thirty-two million posts from TikTok; also, creative captions add an attractive layer to the TikTok meme.

Each day various stories about celebrities are spread in every form of social media. Mostly the fans check their influencer’s social profile twice a day. Celebrities help their fans understand more about them and develop a deep fan following. It is undoubtedly true that fame and richness do not come easily, specifically for those who were brought up in notoriety. Celebrities are constantly troubled with the lack of privacy, and they are unable to attend casual events like ordinary people. It is expected that stars need to be highly responsible irrespective of their situation as they are favorably influencing personalities.

The latest TikTok trends allow users to perceive celebrities in an honest way beyond their fame and richness. Still, the fans accept celebrities for whatever they are. There are chances where celebrities can exhibit their rude behavior in their trending videos. Even celebrities like Robert Pattinson have expressed modest behavior on their social platforms and have inspired more fans. Also, they are much convinced about watching their movies and similar social profiles.

Also, other users creatively remixed popular songs and shared them on the TikTok platform. Also, they conveyed valuable messages relating to the pandemic situation. Jojo, the popular singer, posted a remix of her famous song and changed the lyrics in accordance with the pandemic situation. Also, the renowned actress Ashley Tisdale posted a dance video that became trending on the platform. She also mentioned it as her best work out in the quarantine period.

Ashley’s dance video gathered more than three million likes, and it initiated a reunion on the app with the cast members Kaycee Stroh, Bart Johnson, and Vanessa sharing relevant content to the tune. The famous actress Jessica Alba is a consistent user of the TikTok application with more than two million followers. Jessica posted various videos of herself during the quarantine period, including fitness workouts and entertaining videos with kids.

Latest Instagram Technique – Reels For Business Marketing?

The brand interested in Instagram reel marketing has to review its marketing goal to use the application feature to promote relevant ads. With its objective to elevate the brand reach and media profile followers to enhance the audience engagement, the brand can use the Instagram reels to increase the target followers. By setting the Instagram branding goal, the brand can use advertising formats like image and video ads, story ads, explore ads, Instagram shoppable ads, events marketing, and live marketing. 

While implementing these campaigns, the brand can utilize the Instagram reels to create the brand promotion videos multifaceted to attract the audience who scrolls the Instagram reel videos. When the brand reel video is composed of many exciting elements expected by the target audience, it will get more views. The audience will give a moment to the reel video going viral, holding massive likes and comments, so plan for the video content to impress the audience make them follow the brand. 

Find Audience Interest

It is essential to analyze the brand target audience’s interest from the insights of the already posted campaign’s responses and make the Instagram reel video magnificent to get a good impression. Manipulating the reel video with the target audience’s interest will impress them and induce them to watch the video. The audience who has liked the business video will inquire about their needs on it. The brand can initiate communication with them and encourage them to follow the brand account to complete updates.

The brands are supposed to watch the competitors Instagram reel videos and the responses gained on it to develop the video error-free to get more approaches from the target audience. The brands can design the video with the ideal concept to make the audience enjoy your reel videos, which do not belong to the product. Experts suggest the brand buy Instagram views for their videos to increase the followers.

Content Marketing

The brand must be aware of the Instagram reel’s performance to build brand promotion videos to get the proposed results. The brand video must include superior brand contents that convince the audience to buy the product. Make product-promoting videos like the product specification video, the production usage, the most frequently asked questions and answers video and customer comments video, etc., to explicitly express the brand value. The audience must get convinced with the apt content to pose the comments and inquiries on the video post. The right content marketing has to implement to increase the Instagram reel likes for brand recognition.

As the Instagram reels offer the TikTok video creation, the brands can benefit from it by creating expert videos with word-of-mouth marketing to influence the audience to follow the brand. The product demo videos can develop using the reels effects to make the video more reliable and adorable to watch. 

Promote Out Of The Platform

The brand which strives to increase the brand followers can share the video with the followers and make them watch. Share the Instagram brand reels video to the Instagram story that appears 24 hours helps the brand followers view it. The account following members will inquire about the brand under their interest. The brand can forward the reel videos via direct message to the followers and motivate them to follow it. When the maximum followers follow the brand, it increases brand engagement by responding to the reel videos. 

Make the maximum share on the reel videos to reach more audiences and increase the followers. The brand reel videos must be captioned with informative titles with the necessary brand hashtags to increase visibility. 

Learn From Insights

The brand can make several attempts to create an innovative brand video and post on the explore tab to see the response. The brand video must get massive likes, comments, and shares to reach the audience. The video must be optimized to get more likes, as the Instagram impressions determine the value of the reel video to the new viewer who scrolls the video. Brand engagement is possible when the business account holds many followers. The reels video can optimize with the watch worth content to increase the likes and views by filtering the content from previously posted reels’ insight.

The brand must consistently upgrade the reel video content to give the target audience a better experience. The brand video which impresses the audience will get maximum response.

How Influencers Use Instagram Reels For Brand Marketing?

Huge audiences have used Instagram for several interests. The adults and youngsters are the users of this media entertain by sharing the moments via pictures. Beyond personal usage, the application helps business marketers develop their brand identity and increase brand followers. Instagram has introduced its new feature, ‘Instagram reels’ has its operations similar to Instagram stories to increase the Instagram post engagement. Many personal users are using the reels to create innovative videos to get more likes and comments from their followers. It is also used by business marketers to amplify brand engagement. We are about to discuss the use of Instagram reels in the brand’s influencer marketing. 

Instagram Influencer Marketing

Instagram allows business marketers to use influencer marketing to identify the target audience and make them as followers. Instagram influencers have their profile in the media to aid business to find them and work for it. Influencer marketing operations involve pairing with the industry to increase the number of followers. The influencer has the responsibility to educate the audience about the brand features and convince them to be interested in the brand by making the necessary campaigns. 

Instagram influencers make brand campaigns such as generating ad posts, perform events like contests, and hashtag challenges to develop brand engagement. 

Influencers Use Instagram Reels

The influencers are active in social media, and aware of the platform’s performance, prefer the marketing methods, which have the highest scope to increase the brand reach. They use Instagram stories to increase the brand profile visibility and enable the swipe up or click action to improve the website visibility by redirecting the user to the website or product page. The influencers are also using the Instagram reels to create the brand video versatile by adding the tool’s effects to make the best presentation. The Instagram reels have replaced the tiktok video creation facility by allowing the user to create the lip sync videos and add the music associatively.

The influencers utilize this feature to develop the brand video more elegant to make the word of mouth marketing by the expert to increase brand trust and engagement. 

The influencers use this to create the brand video ads enriched with valuable content to influence the followers to prefer the brand product. Usually, the in-person interaction video has the highest scope in influencing the brand audience. So the influencer makes the brand promotion video in several types like brand awareness video given by the marketing expert or influencer, the product specification video illustrated by the person, the customer queries and answers explained by the brand expert, how to use the product demonstration video by the user and the customer feedback by recording their video. Any influencing videos can create by the influencer to impress the audience and trigger them to buy the product. 

Influencers Use Instagram Reels To Increase The Followers

The business must possess a significant amount of followers to go with event marketing. And also, the influencers will show volunteerism to collaborate with the brand to work for it. The digital marketers recommend the Instagram brands to buy Instagram reels views for their videos to increase the impressions. Many businesses that use Instagram reels for marketing fails to get the best response due to the insufficient reel video quality. The content is the core of any video marketing campaign; the influencer has the exposure to developing brand videos to attract the audience. 

The influencers create the brand promotion reel video by analyzing the brand industry competitor’s video and the responses received for it- by optimizing the video from the insight. It helps the influencer to design the video with high-quality content to get more likes and comments. When the brand video is peculiar in its presentation and contains valuable content, the target audience will like and save the video for a better purpose; once the audience holds the brand’s reel, it can stimulate to make a trail on the product buying it. 

The influencers can convince the brand followers in demonstrating the brand product video and make them crave for it using the powerful contented video. Instagram rees has many inbuilt features, such as adding the ar effects, audio, and timer to help the user create a video correctly. The influencers use it effectively and develop a brand promotion video unique and accelerate the brand followers newly.

Instagram has four influencers- nano influencers, micro-influencers, macro-influencers, and mega influencers whose followers range. Based on the brand followers rate, the influencer will approach the brand to work for it.

TikTok Marketing Is Ecommerce Trendsetter In Pandemic

Several global organizations are aware of higher online marketing that arises through a proper communication strategy. With an effective TikTok marketing strategy, clients won’t be capable of disregarding your brand.

Observe the current world. The hyper news cycle with significant digital influence intensely advises businesses that TikTok professionals must hold positions inside their administration’s or brand’s promotion table. A firm’s brand reputation and how does it represent against their competition in the market depends upon Public Relation strategy. Similarly, the TikTok strategy establishes your brand personality, and it’s easier for marketers to improve tactics on how to communicate your exclusive message around the world and buy tiktok followers.

To optimize the TikTok strategy effectively, here are specific points to consider:

Observe Your Brand Identity Practice PR And Advertising

– Brands, specifically big ones, repeatedly forget to use an objective aspect of their identity and expression; however, this is primary. If your business identity never permeates advertising and active PR, now it’s stage to stare at how and why this can be implemented.  It’s worth examining this point with your promotion associates every year.

Define the Crisis Management Plan

– Analysing the crisis plan remains vital, and businesses that avoid this stage are at peril since crisis planning denotes around being equipped. Crisis plans aren’t meant to be overly tricky, but management must recognize their key weaknesses and observe the simple phases of what brands would perform (and whom each team should contact) during a crisis.

Practice Active Influencer Marketing Approach

– Influencer marketing remains a dynamic and significantly operational method to PR as it involves influential opinions to mention your products and services. According to market researchers, 92% of customers believe an influencer than outdated ads or celebrity presentations. These professed brand creators are typically experts in their rights with viewers who admire and track them. Identifying influencers and choosing the most acceptable category of a creator for your business necessitates exploration, design, and a financial plan, since its social platform centered strategy.

Featuring Content-Rich And Video Stories For Digital World

– PR has changed way outside press statements, events, and broadcasting relations. A genuine PR plan must also comprise blogs, infographics, then videos to highlight your brand story over your networks and channels. A proper media can navigate your brand to clear media attention if you ensure the approach and reasonable budget to upload and endorse the stories inside online and social channels.

Launching High-influence Events To Motivate Conversation

– Best implemented events considered as a primary PR strategy. Though possibilities can be expensive and time-intensive, it’s essential to plan them for extreme effect.  Similarly, every event with images, storytelling, and videos includes life outside the occasion itself.

Brand Emotion

– An excessive method to track social listening perceptions into outcomes is by concentrating on refining the fitness of any online services. This repeatedly denotes winning a closer expression at insight developments, content presentation, and brand impression.

Dynamic social listening outcomes will assist any team to retain pace with social discussions and devote courtesy to client questions, remarks, objections, and demographics of the audience. It’s an easier method to enhance user engagement while forming a more optimistic brand impression.

Production Trends

– Observing completely over social media movements in advance they develop observable is considered as effective methods to lead among several social competitors and social listening appropriate report organizes that for current organizations.

By studying productive hashtags and remaining regulated into significant thoughts, social listening may direct businesses on wherever the businesses are supervised. Indeed, analyzing business trends could emphasize breaks in the marketplace and offer unique openings.

TikTok listening similarly gathers statistics based on the promotion to promote recognize what resounded with targeted viewers. Achievement is not constantly forthright in advertising but with online listening, the practice is simple to classify what requirements to be developed and then form upon business efforts.

Bottom Line

– The TikTok must hold a vital part in any business’s advertising because, outside your company’s creation, TikTok stands as the voice and the dynamic identity of a leading brand. A strategic attitude is incomplete without analysis and calculation. Some of the compelling Public Relation connects with impactful concerns of the day. Experts realize the experiments, desires, and densities of the countryside, we can direct how brilliantly it is to construct a social space and develop a reliable voice.

How Small Businesses Attract Millions Of Followers In Instagram

Instagram has established a sensible venture for advertising resolutions. Businesses are gifted to endorse their inventions to the further targeted and involved audience, besides it’s inexpensive than more outdated methods of paid advertising. And over, it’s a definitely dominant tool to extend brand responsiveness — indeed, 90% of users in Instagram track however one industry inside the platform.

But spending Instagram for industry commitments can appear formidable, mainly if businesses have only forever practiced it for private use. Now, marketers are appearing to discover how to influence the authority of Instagram on behalf of all genuine business requirements.

How to Execute Instagram for Corporates

Let’s examine into the various tactics marketers need to work to attain profits from Instagram.

Improve Values With Unique Content

Most importantly, Instagram is a chromatic medium. To fascinate large viewers, it’s important for brands to spend time conveying first-class, attentive content.

Instagram yields the uppermost engagement ratio, exceeding Facebook and Twitter. For succeeding inside Instagram, it’s important for creating cherished content that appeals massive audience and inspires them to involve with each corporate. Consider in what way brands can amuse their clients while remaining true to each brand. Marketers don’t require to simply uploading pictures of their product to extend brand presence and upsurge sales.

Sustain With Stable Theme

Visualize each Instagram’s content as a distinct page of a brand’s website — however every post must be moral on its specific, preferably businesses need to produce a unified theme to continue an audience’s faithfulness.

It’s significant to observe, mainly the “theme” for broad logic, as it narrates to entirety since hashtags then captions for images and Stories. Marketers need to fashion a steady manner of voice in addition to a combined feed appealing. Eventually, the further precise and reliable brands are with their content, the more expected marketers need to draw their most reliable audience.

Interact With Every Audience

Fetching with massive audience benefits their supporters feel esteemed and, consequently, more related to the Instagram professional.

There are sufficient ways to interact with any audience inside Instagram. Businesses might response to remarks on their posts, contribute in comment space, and execute giveaways and contests, practice Instagram customized Stories polls classifications, or contribute shout-outs to viewers on their Stories, mostly if they upload somewhat applicable to your product.

Customize Influencer Marketing

Equally a consumer, businesses have observed the latest invasion of influencer pushers inside Instagram — besides for good goal. By levitating the authority of a creator, businesses must already genuinely connect with massive viewers and grasped as a reliable basis of information, marketers able to maximize brand presence and boost trades.

Micro-influencing popular specific is a sturdy occasion for brand advertisement. Indeed, one research established that 82% of customers are extremely prospective to monitor a endorsement prepared from the micro-influencer. Such creators outdid the amount of buyers who are keen to observe a reference after a regular individual, like a personal member or colleague.

Halo Top – a brand prepares an eccentric job of charming with their viewers. They normally upload pretty ice cream images with the subtitle and eye-catchy captions. Tag a colleague that businesses like to consume this through.” A modest “tag a pal” caption remains as active tactic for mounting their audience as your supporters will then label networks who might never familiar about the brand.

Operate An Instagram Advertisement Campaign

There are two reasons you might use Instagram ads — to spread brand awareness or to increase sales. It’s critical you focus on one goal when creating an effective ad campaign. An Instagram ad aiming to sell a product will look vastly different from one intending to attract followers.

To organise an active campaign, it’s critical to adopt what businesses are expecting to realize before they arise creating it.

When businesses chosen a target, they’ll need to form the ad exclusive. Related to what brands conversed in plan one, brands need to construct high-value pictorial content if they need their ad to be effective. Take a stare at further ads inside Instagram and decide how they might imitate them.

Moreover, A/B test several differences of the same advertisement (altering the copy, photo, or desired audience for every version), to number out whatever works finest for any business.

A Practical Guide To Develop A Content Marketing Strategy

Content Marketing helps businesses create a reliable and cost-effective source of website traffic and generate new leads. Whether you are big business, an entrepreneur, or a start-up, content marketing is an essential strategy in digital marketing that innovates and engages audiences or customers. Digital marketing Researches proves that more than 70% of businesses invest in content marketing to promote their business online.

Create a reliable and smart content marketing plan to stay ahead of your competitors and to engage with your audiences actively. Consistency is the key to getting the best practices for long term success in content marketing. The business to business companies relies more on content as a research medium when deciding to buy a product or service. Building a profitable business online will result in more search traffic, which can be achieved through a content marketing strategy.

Competitive analysis of the same niche marketing is the best practice to understand that success and failures can help you generate more leads and sales. Content marketing strategies are not easy to create, and it needs a lot of practices. Perform each procedure and measure your insights each time to understand what works best and what strategy needs improvement. The following are tips for creating a content marketing strategy and a clear plan for exceeding forward:

  • Plan your objectives
  • Create Specific, Measurable, Attainable, Reliable, and time-efficient goals.
  • Understand what you are selling
  • Map your persona’s needs for products or services.
  • Research your competitors for inspiration.
  • Evaluate your existing strategy

Start Your Useful Content Marketing Assets

Content marketing provides effective results for business and marketers, as content marketing provides more leads to deal conversions than traditional marketing. In the fierce competition, it is essential to create a content marketing plan that works best for your business. The following are the seven practical steps to develop an effective content marketing plan:

Perform A Content Audit

In order to develop an effective content marketing strategy, audit your business to determine your current marketing performance, and understand what works best and what doesn’t. To carry an audit, you need to include the following details:

  • Low performing content
  • Top performing content
  • Ranking keywords
  • Content publishing frequency

The more you understand your business performance, and the reasons behind your performance, this knowledge will help you develop future marketing plans.

Set Marketing Goals

Create a practical content marketing goal to gain a higher ROI (Return on Investment). Marketing strategy without goals will lose its focus, and it becomes difficult to analyze what approach creates success and what creates failure. Marketers and businesses can focus on the following objectives:

  • Brand awareness
  • Lead nurturing
  • Sales
  • Lead acquisition
  • Customer acquisition

Use the SMART method to go a long way in setting effective and measurable goals. All your goals should depend on the stages of sales funnel, and it determines the type of content you create, how you promote your content, and other marketing activities.

Understand Your Audience

Audience research or understanding your audience is another essential aspect of creating a content marketing plan. Extensive audience research will have many details about your ideal customers, such as:

  • Who is your target audience?
  • What content do you deliver?
  • What type of content should you create?
  • What channel should you use?

Determine The Type Of Content To Publish

Marketing content should be synonymous with the written content, and at present, content formats have highly grown in popularity. Visual content is a popular form of content as the famous word saying, a picture is worth more than a thousand words. The various formats of content include:

  • Videos
  • Images
  • Podcasts
  • Infographics
  • Presentations
  • Webinars

The type of content you choose for marketing or promoting your business should depend on your target audience. Ideally, try a few different content formats and analyze what performs best with your audience.

Promote Your Content

Once you have planned the type of content, create engaging content, and post consistently. It takes time to get better results, so create great content effectively and consistently to get better results. Promoting your content is a vital part of marketing. While you plan to develop content, there are many platforms to promote your content. Some of the effective platforms to improve your content are:

  • Social media
  • Guest posts
  • Emails
  • Search Engines
  • Advertising
  • Forums

In your content promotion plan, include the frequency of promotion on each platform and note that each platform performs best when promoting content. Execute your campaign and analyze your performance to find what works best and what needs improvement.

How Brands Can Capitalize On TikTok?

TikTok is a social application that is known for its unpredicted growth in a short time. Many brands are using this application to drive the reach of their business through this social application. The rise of this social platform can be attributed to its characteristics. Its unique features have provided enormous growth to it, which in turn helped drive a large number of people towards it. So, it essential for brands and businesses to have their presence on TikTok. People are also entirely glued to this social application that could quickly drive their growth. Many users of this platform have noted that this social platform’s unique nature has made them stay on it. They have also added that the content on this social application is exclusive, making it stand apart from all other social platforms. Many are having an active presence on this social application. Even though many new social applications are rolled out in the Play Store and App Store many times, TikTok continues to stand ahead because of its ability to glue to people quickly. So, brands can choose this social application without any second thought. Today, billions of people have their presence on social applications, which helps them maximize their growth at a fast pace. There are getting exposed to an endless number of content on this social platform. So, there are watching as many videos as possible on TikTok. This lip synching application has content that could easily glue with people. You can choose this platform over all other leading social platforms since people will never refrain from using this social application. People are making use of this social application mostly, which provides them many comedy contents alongside maximizing their growth at a fast pace. TikTok is a social application that is having a constant rise in its userbase since day one of its launch. So, you can try it without any second thought. Choose TikTok over all other social applications which provide massive growth to your business. Application has garnered a good name for it among all the brands and marketers as TikTok has eased the process of finding the prospect on this platform. It has one of the notable features, which is usually known as smart targeting, which helps a brand find its prospects effortlessly. The option allows you to find the prospect easily amid a vast crowd, which eventually uplifts your business’s reach. Plan and launch campaigns that could easily align with the characteristics of this social application so that you could effortlessly turn a prospect into a customer.

Generating content that could co-relate with the platform’s characteristics will only help you gain main leads. Today, many people are using TikTok, which has helped them attain a vast reach. So, everyone needs to go with this social application, which maximizes their reach at an enormous pace. In recent times, many brands have started to choose TikTok over all other social platforms. They are having an improvement in their business through this short video application. So, one should have an active presence on this application, which has helped them to maximize their reach. Though many social platforms are available, it is essential to have a presence on the TikTok since it has both Millennials and Generation Z as its primary userbase. The platform is enjoying a sufficient user base for many years.

One can also buy tiktok likes to find leads for their business on this social application. The platform has a vast userbase across all the economic superpower countries. Brands can choose this application over all the other social applications, which maximizes its growth at a fast pace. The platform also has a large number of influencers who could elevate the reach of your business. This social application is known for its handful of influencers from various niches who are active in it. So, no matter whatever your niche is, you can easily find your prospects on this platform. People are consistently glued to this social application that has helped them maximize their growth quickly. So, having the presence on this social application will not affect ones’ reach in anyways. Take advantage of TikTok that drives your growth at a tremendously quick pace. Every brand looking to increase its social sales should make use of TikTok

How Chatbots Can Be Leveraged For Digital Marketing Strategy

Chatbots have gained a lot of attention among digital marketers today. A chatbot is a software that carries out a specific task assigned to it. Many digital marketers have expressed that the advent of the chatbot is a great advantage to them since many of their tedious tasks can be automated to chatbots. Chatbots are transforming the digital marketing landscape with its speed and the capability of performing various tasks with accuracy. Let us have a look at the pivotal role played in making a digital marketing strategy successful. 

How Brands Can Capitalize On Chatbots For Communication?

Conversational marketing has become more crucial these days since brands are keen on spotting ways to build a conversation with their customers. Brands feel that having an interaction helps them in building a strong bond with the customer alongside helping them in understanding the customer much better. Hence, brands are believing that conversation could maximize their conversion rates. Subsequently, this has led brands to make chatbots as part of their conversational tactics. Let us have a look at the way chatbots function when it comes to conversation.

  • Build Effective Conversation With Chatbots:

Many marketers have opined that chatbots could be used as an effective medium to kick-start a conversation with a prospect. For instance, if a person lands at your website, the chatbot can guide the person through your web pages and show the available products. To perform this task, you must program the questions to the chatbot; you usually ask a new customer. Maintain a lighter tone in the questions as people must find them to be pleasing and should drive them to answer. Add some enchanting phrases like ‘How can I surprise You?’ Hence, as soon as a person lands at your website, the chatbot will welcome him and shoot-out the questions you have automated in it. Thus, based on his replies, the chatbot can showcase his desired products.

The replies that were collected by the chatbot will help you in knowing where the customer is in the sales funnel. Moreover, you will also come to know his preferences and expectations from you. As chatbots are capable of retrieving the basic information about a prospect, this will help you to get in touch with him and build a more relevant and meaningful conversation. Eventually, you can easily transform a prospect into a customer and achieve a higher conversion rate. 

  • Proactive Nature Of Chatbots: 

Chatbots can be utilized as a tool to reach out to a customer before he reaches you out. The consumer market has expanded wider than ever before that brands are competing with one another to get into the minds of people. Customers also have a wide range of options as they are getting exposed to advertisements from various brands and companies. Hence, spotting a prospect and making him buy your product is not an easy task in modern-day marketing. But using chatbots, you can enhance your brand awareness, thereby convert a prospect into your customer.

You can automate the question and surveys to your chatbot, which you usually ask a new customer. Frame questions like ‘Hi! Have a glimpse at our wide range of apparel. From 30% offer and more’. Chatbots will drop-in the message to a large number of people. Adding phrases like ‘30% offer and more’ will drive people to take action. Thus, by following such a measure, many people will come to the presence of your brand, which eventually makes lead generation easier. A chatbot itself reaches out to a person, drives him to look at your products, and eventually makes him place the order. Thus, a chatbot has the potential of converting a random person into your customer.

The Way Brands Leverage Chatbots:

  • H&M:

Chatbots are equipped enough from spotting a prospect to driving him to check out the product. The chatbot of H&M, one of the leading clothing brands, showcases the apparels based on your preference. Additionally, you can place the order within the chatbot, and you don’t have to switch to the website. The chatbots will interact with you and showcases apparels on the basis of your response. Based on the data it collects from you, the chatbots are capable of coming up with more appropriate suggestions that exactly matches your interest, which will make shopping much easier for you. Many customers have expressed that chatbots have given them a contended shopping experience. They have added that chatbots are displaying more relevant suggestions to them, thus cutting down their time in choosing a product. Moreover, the conversational approach of chatbots has also grabbed the attention of people, which they find to be more engaging. According to a recent survey, 65% of people have said that they have used chatbots. The number is expected to rise in the coming years. Thus, chatbots may turn into a shopping point in the mere future. 

  • Domino’s Pizza:  

Today, in this fast-moving world, people are craving for instant replies from their service providers. A recent survey has revealed a company can lose around 50% of its customers if they take time to respond. Chatbots are capable of delivering instant replies to customers, providing a better customer experience. Moreover, chatbots can handle any number of customers at a time.  

The chatbot of Domino’s Pizza has garnered wide reception among the customers for its instant response and better user-friendly experience by offering relevant suggestions to the customers, helping to track the placed order, etc. People opine that the conversational tone of chatbot and the immediate response has made them go with chatbots for placing orders rather than choosing food delivery applications. 

Best Chatbot Tools:

Have a glimpse at some of the chatbot tools which you can take advantage of to build an effective chatbot for your business. 

  • Collect.chat: 

Collect.chat is one of the most commonly used chatbot tools today. Notable nature of the chatbot is that it can have a more human-like conversation with the customer. Most probably, the customer on the other end will feel like he is interacting with a human. More than 10,000 businesses globally are using Collect.chat.

  • SnatchBot 

Snatchbot is a widely recommended chatbot tool. Using SnatchBot you can build chatbots easily across all the major social platforms including Facebook Messenger, Skype, Telegram, Line and Viber. You don’t need to know coding to create a chatbot using this chatbot tool. 

Grab Attention With Personalization:

Personalization marketing has turned into one of the most sought after strategies by brands to maximize their conversion rates. Chatbots help you to deliver a personalized experience to your customers. For instance, if a person approaches your chatbot, alongside responding to his basic queries, it will collect his basic information. Thus, you can reach him out with personalized messages. Since you will come to know about the prospect through the replies received by your chatbot, you can also grab his attention by framing personalized advertisements by highlighting his priorities from you. Ensure that you have added his name, which will make the customer think that the ad is crafted exclusively for him and gives a feel that you value him more. This is the psychology behind the success of personalized marketing. More and more brands are shifting to personalized marketing today to achieve a higher conversion rate. Thus, chatbots play a substantial role when it comes to personalization marketing.

Efficient Cost-Cutting Tool:

Brands usually pump-in a massive sum of money for marketing their product. In today’s competitive marketing world, every brand employs a considerable number of people to create an effective marketing strategy and to implement it. But, marketers feel that chatbots perform many tasks better than humans with more accuracy and at a fast pace. Today, chatbots are regarded as ‘lead generators’ due to its capability of driving valuable insights about a prospect, which helps you in making more accurate predictions about a customer. Therefore, you don’t have to employ an analyst and pay him every month. The conversational nature of chatbots has also removed the necessity of employing a salesperson. 

The result of a recent survey has shown that chatbots are capable of solving 85% of the basic queries of customers. In the coming years, brands are expected to have a maximum of their business through chatbots. Hence, the requirement of hiring a salesperson will come down gradually in the coming years. Moreover, chatbots are capable of handling many customers at a time and available to respond to the queries of customers round the clock. This will eventually uplift your conversion rates due to the capability of the chatbot to handle any number of customers in a given time. Hence, employ a chatbot and reap the benefit.

The Efficient Team Manager:

Chatbots can be used to manage your digital marketing team efficiently. Chatbots like Standup bot and Nikabot can be used to monitor your digital marketing team and help them keep updated. The chatbots can monitor your digital marketing team round-the-clock and come up with a report on it, which will help you to track the performance of your team. Thus, you don’t have to allocate time to monitor your team. Making a digital marketing strategy successful and achieving a higher conversion rate completely depends on the performance of the team involved in framing and implementing the strategy. These chatbots help you to bring out the best among your team members by giving a clear and detailed report about their performance.  In some instances, the members of your team may work remotely from different places and different zones. These chatbots can be used to track their work irrespective of the time they work. 

Make Chatbots Part Of Messaging Applications:

Today people spend more time on messaging platforms like WhatsApp, Facebook Messenger, and WeChat rather than on the standard applications.  Messenger alone consists of 1.3 billion users globally, which is expected to surpass 2.4 billion users by 2021. Therefore, by adapting to the emerging trend, integrate your chatbot as part of Facebook Messenger. With the increase in social selling and the usage of messaging applications, chatbots will play a substantial role in maximizing your business in the coming years. Moreover, chatbots are capable of interacting with people in the conversational tone. Thus, integrating your chatbots with messaging applications will avail you of many benefits.

Take Away:

As social selling is expected to upsurge further in the coming years, chatbots will turn into the major selling point for brands due to their comprehensive nature. Though chatbots are still in their infant stage, they avail enormous benefits to marketers. On the other hand, customers have also expressed that chatbots have given a new dimension to their shopping experience, which they find to be more engaging. The real-time reply and more accurate suggestions have made shopping much easier for customers. Marketers have also noted that the advent of chatbots has bridged the gap between marketing and sales. According to a recent survey, 65% of people have opined that they will reach out to chatbots before making purchasing decisions. 

Today, chatbots are considered as ‘conversation starters’ due to their ability to approach a prospect on its own. Sooner or later, they will be equipped enough to carry out a meaningful conversation with the prospects. Thus, it is more evident that chatbots are going to have an inevitable space in digital marketing in the coming years.