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huntsville passport

Passport Small

There is no better way to experience Huntsville than by using our Passport!

The Passport program provides visitors an opportunity to visit the area’s many attractions while saving on admission prices.

more info .

About the CVB

TheHuntsville/Madison County Convention & Visitors Bureau (CVB) is a non-profit 501(c)(6) organization which was developed in 1970 to create economic growth for Huntsville/Madison County by marketing the city as a top-of-mind convention and visitor destination. Today, we have 14 full-time employees working in all facets of sales, marketing, group coordination and public relations.

As the official city/county agency which promotes the area as a tourist destination and convention site, the CVB partners with an array of hospitality industry partners to market our destination to visitors of all types.

With funding from dedicated lodging and liquor taxes, the CVB operates with a $2 million budget annually. A 9-member board of directors, including two ex-officio members, made up of diverse business leaders oversees the programs and policies of the CVB.

Why is it important to promote tourism? In 2008, visitors spent an estimated $991 million in Huntsville/Madison County, providing jobs for nearly 14,000 residents.  These figures were provided by the Economic Impact of Travel Report from the Alabama Tourism Department.  


Annual Reports

2011 Annual Report (pdf)

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all-star sports pass

If you love sports, you MUST get your hands on the All-Star Sports Pass! 

It offers an opportunity to buy one ticket get one FREE (of equal or lesser value) to the Dixie Derby Girls roller derby, Huntsville Havoc hockey, Huntsville Stars baseball, Rocket City Titans footbalAllStar Sports Pass Logo_smalll, and Rocket City United soccer.

The Pass is valid for all of 2011, and is available at the Huntsville/Madison County Visitor Center® open 7 days a week, Monday-Saturday 9 a.m.-5 p.m. and Sunday 12-5 p.m. 

Download All-Star Sports Pass