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Huntsville/Madison County achieves highest growth in the state for 2019 travel revenue

Area secures #2 spot for most-visited counties in Alabama


May 4, 2020

(Huntsville, AL) – Just in time for the start of National Travel and Tourism Week, the Huntsville/Madison County Convention & Visitors Bureau (CVB) has been given quite a reason to celebrate. According to the 2019 economic impact report recently released by the Alabama Tourism Department, the Huntsville and Madison County area achieved the state’s highest percentage increase in travel and tourism revenue over the past year, reaching $1.62 billion in sales. The area also secured the number two spot in county visitation rankings, bringing in roughly 3.7 million visitors and leap-frogging fellow Alabama tourism hot spots like Birmingham, Mobile, and Montgomery.

2019 saw the economic impact of travel and tourism to Madison County reaching its highest levels ever, providing over 18,970 jobs, and saving local residents roughly $925 in taxes as a result of travel expenditures.

These figures represent a whopping 15.2% increase in traveler spending on hotels, restaurants, shopping and transportation.

In addition to the explosive growth the city has seen over the past year, the CVB attributed much of the 2019 increase to the successful efforts of partners like the U.S. Space & Rocket Center, NASA Marshall Space Flight Center, and the Alabama Bicentennial Commission in promoting two key events for Huntsville - the 50th anniversary of the Apollo 11 moon landing and the Alabama bicentennial. Celebrations around both of these anniversaries were major tourism drivers for the area.

“2019 was truly a banner year for the Rocket City,” said Judy Ryals, President/CEO of the CVB. “Not only did Huntsville continue to see growth in our hotel, dining, and entertainment options, but so many of our community partners rallied together to offer top-caliber events and programming around two nationally significant events – the Apollo 11 50th anniversary and our state bicentennial. It’s not every year that we get to enjoy such a global spotlight on our city. We worked hard and leveraged that attention to the best of our abilities, and it’s wonderful to see the return on those efforts.”

To read the full report, visit  

For more information, contact Kristen Pepper, Director of Marketing for the CVB at 256.874.0583 or