Lori Leonard Selected as Director of Marketing for CVB



July 19, 2022

After 25 years in the Greater Birmingham area, Lori Leonard has returned to North Alabama, where she now holds the position of Director of Marketing at the Huntsville/Madison County Convention & Visitors Bureau (CVB). After graduating from the University of North Alabama with a Bachelor of Science degree in Marketing, Lori served as the Executive Director for several non-profit organizations, including the Homewood Chamber of Commerce, Leadership Hoover, and Leadership Trussville. She also served in marketing leadership roles at various for-profit entities and ran a successful consulting business for many years.

In her new role at the CVB, Lori will oversee the promotional and advertising efforts of the agency as well as various campaigns.  Lori will work with social media and graphic design team members and hospitality industry partners to continue positioning Huntsville, Madison, and Madison County as top visitor destinations and meeting sites. 

For more information, contact CVB Executive Vice President Charles Winters at (256) 551-2235 or via email at cwinters@huntsville.org.


The Huntsville/Madison County Convention & Visitors Bureau (CVB) is a non-profit 501(c)(6) organization that was developed in 1970 to create economic growth by marketing the community as a top-of-mind convention and visitor destination. As the official city/county agency which promotes the area as a tourist destination and convention site, the CVB works with an array of hospitality industry partners to market our destination to visitors of all types.