Downtown Huntsville

Staff Directory

The Huntsville/Madison County CVB consists of four departments: 
AdministrativeConvention SalesTourism Sales, and Marketing



President & CEO


Jennifer Moore is the President & CEO and is a 20-year veteran at the Convention & Visitors Bureau. Her responsibilities include overseeing all aspects of the CVB operations. Jennifer works closely with industry partners locally, regionally, and nationally to promote and share information about the area. She currently serves as Chairman of the Board of Directors for the Alabama Mountain Lakes Tourist Association, the Northern District Vice President of the Alabama Travel Council, and serves on the Local Leadership Team for the Tennessee Riverline. In addition, she has served on numerous boards, including the U.S. Travel Association’s Destination Council Board of Directors, the Auburn Alumni Association’s National Board of Directors, the Huntsville/Madison County Hospitality Association, and is a past President of Hotel Sales and Marketing Executives. She has been honored to receive several industry awards, including the Award of Excellence from the Alabama Travel Council, the Tourism Employee of the Year from the Alabama Tourism Department, the Tourism Professional of the Year from the Alabama Mountain Lakes Tourist Association, and the Huntsville Hospitality Association’s Red Ribbon Award. Jennifer graduated from Leadership’s Huntsville/Madison County Class 25 and is a certified Tourism Marketing Professional (TMP) through the Southeast Tourism Society. She graduated with a Bachelor of Science degree in Economics from Auburn University. She is married to Steven Moore, and they are the parents of two children, Courtney and Ryan.


Executive Assistant

(256) 551-2283

Lori Dendy’s family moved to Huntsville in the early 60s to become part of the space program. Lori arrived a bit later and is proud to be the native in the family. Her first job helping newcomers transition to the city, led her to appreciate the natural beauty and opportunities of her hometown with new perspective. Now she’s happy to be sharing that information with visitors looking to make the most of their time in the Rocket City. In addition to life with her engineer husband and two adult children, Lori enjoys reading Southern literature, volunteering and experiencing Huntsville’s local music scene.


Director of Community Engagement & Technology


As Director of Community Engagement & Technology, Sharon Snell works to further the mission of the CVB by creating and growing strategic partnerships with the local community, city officials, and hospitality industry partners. She increases awareness of the economic impact of the tourism and convention business and fosters an understanding of the benefits offered by the CVB. Sharon works closely with the senior management team to promote Huntsville/Madison County as a welcoming multicultural destination, in addition to creating and overseeing a CVB Ambassador Program and an Annual Community Engagement Plan. Her hospitality industry career began in 1999 as a Convention Sales Manager and most recently served as Senior Convention Sales Manager and Technology Network Manager for the organization. As Senior Convention Sales Manager, she was responsible for marketing Huntsville, Madison, and Madison County as meeting destinations for religious, fraternal, and multicultural markets. Additionally, Sharon oversees technology operations at the Bureau. A Michigan native, Sharon graduated from HBCU Tennessee State University, receiving a Management Information Systems degree.




Vice President of Conventions


Jamie serves as the Vice President of Conventions and oversees all functions of the convention department. He previously served as the director of sales and marketing at the Westin Huntsville. Before his tenure at the Westin, Mr. Koshofer moved through the ranks in various Atlanta, GA, hotel positions, starting as a senior sales manager at the Emory Conference Center Hotel and then on to director of national accounts for the Saddlebrook Resort. Jamie moved to Huntsville from the Atlanta area to become of the director of sales and marketing at the Westin/Element Huntsville and to be closer to family. His wife, Katie, is a physician assistant at a family practice in Madison, and they have three children. He and his family enjoy a variety of family activities Huntsville offers.


Convention Sales Manager


Erica’s welcoming smile and eager ear, attributed to her rapid growth within the hospitality industry. She’s a Huntsville native and a Faulkner University graduate with a Bachelor’s degree in Business Administration. Erica thrives on professional development which is evident by her involvement in numerous organizations. Currently, she serves as a Board Member on the Redstone-Huntsville Chapter of the Association of the United States Army (AUSA), and a proud member of the Rocket City Alabama Chapter of the Society of Government Meeting Professionals (SGMP). Erica also serves as a Trustee on the SGMP Sam Gilmer Institute of Learning (GIL) Fundraising Board. She was named the 2023 Sam Gilmer Supplier of the Year and is a past recipient of the prestigious Huntsville-Madison County Hospitality Association Red Ribbon Award for Community Service. As Convention Sales Manager, she manages government, military reunions, and fraternal markets. She is responsible for promoting the Rocket City as a charismatic, unique, meeting, event, and convention city. Erica’s most valued time is spent with her family and serving her community.


Sports Development Manager


With a passion for sports and communities, Joel Lamp joined the CVB team in 2021, bringing more than 20 years of experience in the sports and entertainment industry. Over the past 16 years in Jacksonville, Lamp oversaw bringing the national spotlight to Northeast Florida with the first and second rounds of the NCAA men’s basketball championship, the NCAA Tournament first and second rounds to VyStar Veterans Memorial Arena in 2006, 2010, 2015 and 2018 along with stints as the Senior Associate Athletics Director at Jacksonville University and the University of North Florida. He also was responsible for launching the Moe’s Classic, a two-day college and high school lacrosse event at TIAA Bank Field and bringing the USA Cycling Amateur Road Nationals to Clay County in 2021. An avid golfer, Lamp and his wife Bonnie are the proud parents of their son, Steven, spending their free time helping him to chase his dreams.


Convention Sales Manager


Misty Williams is a “born and raised” true native of North Alabama where she enjoyed growing up in Trinity and then went on to graduate from the University of North Alabama in Florence with a degree in marketing. She discovered her passion for hospitality and tourism when she began working in sales in the hotel industry immediately after college. Over the last 19 years, she advanced her career within the Hilton and Marriott portfolio of hotels in Huntsville holding positions as Sales Manager, Director of Sales, and Area Director of Sales. Her most recent position prior to joining the CVB was as the Director of Sales with the Embassy Suites Hotel and Spa in downtown Huntsville. As a Convention Sales Manager, Misty promotes Huntsville/Madison County as a convention destination covering the Association, Fraternal, and Technology markets. She is active in various organizations, including the Alabama Council of Association Executives. Misty enjoys singing and listening to live music, including her husband Marty’s country music band. Misty and Marty reside in New Hope.


Convention Sales Manager


Julian was born and raised in Columbia, Maryland, where he resided until his junior year of high school. He then moved to the Virginia Beach area, graduating from Green Run High School. Shortly after high school Julian was committed to attending Oakwood University, where he graduated with a Bachelor's in Business Administration. The knowledge and networking skills attained at this HBCU allowed him to attain vast work experience in management in multiple fields, from healthcare to health and wellness. Julian is committed to the growth of the Huntsville/Madison area and is looking forward to making this city a destination for all age groups and forms of entertainment.


Convention Services Manager


Kevin was born and raised in Gadsden, Alabama, and brings to the CVB a variety of experience in nonprofits and hospitality, including hotel guest service, food and beverage, sales, and meeting and event support. Following his experience at Yellowstone National Park in his college years, Kevin worked as an education counselor for a nonprofit organization providing social services to disadvantaged young men. Prior to moving to Huntsville, Kevin worked with the Sheraton and Westin hotels in Birmingham, AL; first as a food and beverage supervisor, then as an event meeting specialist, supporting large events at the Birmingham Jefferson Convention Complex (BJCC). Taking an opportunity to move to Huntsville, he began a position at the Westin and Element hotels as a corporate catering sales manager and then food and beverage manager, assisting with a variety of corporate holiday parties and events, including the American Heart Ball in 2019. In his spare time, Kevin loves being outdoors and enjoys hiking, camping, traveling, and spending time with his family, friends and fur buddies.




Executive Vice President - Marketing, Media & Advertising inquiries

(256) 551-2235

Charles Winters As Executive Vice President, Charles Winters oversees all marketing and public relations of the organization. A graduate of Huntsville High School and the University of North Alabama, Charles began his career at the CVB in 1986. He actively serves on several boards, including the North American Travel Journalists Association Advisory Board, the Rotary Club of Greater Huntsville Foundation Board, the Huntsville Sports Commission, and the Alabama Small Business Commission. Charles currently serves as President of the Huntsville-Madison County Hospitality Association and is a past recipient of the prestigious Alabama Tourism Employee of the Year Award.

Leah Hall

Graphic Design Manager


Leah Hall is a Seattle, WA, native who came to Alabama with over 13 years of experience as a graphic designer, art director, photographer, and illustrator. She’s worked with companies such as Amazon Kindle, Hearst Magazines, Microsoft Windows, Seattle Pacific University, and World Vision. Her work has been featured in various publications, including Country Living Magazine, Seattle Magazine, Wine Spectator, and SPU’s Response Magazine. She also has written and created articles for She loves working with people and brands that are passionate about the story they have to tell, and she’s excited to share Huntsville’s story – especially during this exciting season of growth in our city. She lives in Huntsville with her husband Andrew and pup Rothko, and outside of work enjoys getting out in nature, trying new restaurants, having movie marathons, and cooking for friends.


Communications Manager


Brent Boyd brings an extensive background in marketing and public relations to the position. As founder of CityVision, Inc. in 2004, a Birmingham-based multimedia advertising and publishing company specializing in hotel visitor TV channels, in-room publications, brochure distribution and travel guide publishing, Mr. Boyd has worked with many of the state’s destination marketing organizations and convention and visitors bureaus as well as hundreds of businesses and attractions to help visitors make decisions about how they spend their time while visiting here. In 2019, Mr. Boyd was recognized for his contributions to the tourism industry in Huntsville with the Huntsville-Madison County Hospitality Association’s Red Ribbon Award.




Vice President of Tourism

(256) 551-2204 or 866-ESC-2-HSV (372-2478)

Pamela Brooks Williams is a Huntsville native who is passionate about her city and sharing its highlights. She has been with the Huntsville/Madison County CVB since 2005. As Tourism Sales Manager, she works to bring groups of all types and leisure travelers to our community and especially enjoys working with student groups through the unique offerings available exclusively by our Educational Escapes program which she coordinates. Pam is responsible for implementing and coordinating new projects and events in Huntsville such as Culinary Month and Huntsville Restaurant Week, Lucky Duck Scavenger Hunt, and Trains on Main Scavenger Hunt. As Education Sales Manager, she works with the Conventions Team, focusing on the education and tourism conference markets. Pam holds the industry designations of Tourism Marketing Professional (Southeast Tourism Society) and Certified Travel Professional (National Tour Association). In 2022, Pam was named Tourism Professional of the Year by the Alabama Mountain Lakes Tourist Association. She currently serves on the board of the Alabama Restaurant and Hospitality Association. Before joining the Bureau, Pam began her career in tourism and hospitality at the U.S. Space & Rocket Center and Space Academy serving in various roles. She graduated magna cum laude from the University of Alabama Huntsville with a degree in history and political science. Pam is passionate about travel (checking off the states and national parks currently) and is frequently on the go. She is the blessed mother of three talented, intelligent, very busy children and one spoiled fur baby.

Terry Winland

Visitor Center Manager

(256) 551-2293

Growing up in Huntsville as a child and returning as a young adult after being stationed overseas and at stateside Army bases with her father, mother and sisters, Terry Winland calls the Rocket City home. She brings twelve plus years of experience in tourism from the U.S. Space and Rocket Center, where she gave tours to individuals, groups, and dignitaries. In addition, she also scheduled and coordinated individual and group Space Camp adventures. A break to raise two wonderful sons allowed her to participate in the education of preschoolers, then on to management within the medical world at a private internal medicine clinic and a stint at UAB-Huntsville Regional Medical Campus as Clinic Coordinator for Internal Medicine. A myriad of experiences has helped to make her a well-rounded ambassador for the City of Huntsville. As Visitor Center Manager, she strives to help visitors and residents alike feel the excitement, see the beauty, learn the history and look forward to the bright future of Huntsville. Terry has a wonderful husband, Mike along with their two amazing sons, Andrew and James. She loves to bake, and share her creations with others.