This is Huntsville

Staff Directory

Call: 256-551-2230 or


The Huntsville/Madison County Convention & Visitors Bureau team is here to make your next visit to Huntsville a memorable one.  We can help plan your convention, meeting, reunions or tour. 

The Huntsville/Madison County CVB is divided into four major divisions: 
AdministrativeConvention SalesTourism SalesMarketing.



President & CEO

(256) 551-2230

Judy Ryals, President/CEO of the Huntsville/Madison County Convention & Visitors Bureau, joined the Bureau in 1978 and is the longest serving director of a tourism agency in the State of Alabama. She has been appointed by six governors to serve on the Advisory Board of the Alabama Tourism Department and currently serves as Chairman. She was one of the first females to serve as a board member of the International Association of Convention & Visitor Bureaus, which is now Destination Marketing Association International. She has served on the Board of Directors of many statewide boards including the Alabama Council of Association Executives, Alabama Association of Convention & Visitor Bureaus and Alabama Travel Council. She received the state’s top award and was inducted into the Alabama Tourism Hall of Fame, the first CVB representative to receive this award. The Huntsville/Madison County CVB was chosen as organization of the year by the Alabama tourism industry as well as by Alabama Mountain Lakes Association, the north Alabama regional tourism marketing organization. She is a graduate of the University of Alabama where she received a degree in public relations in 1976. Mrs. Ryals, an Alabama native, is married to Davis W. Ryals, Jr. The couple has two sons, Bo and Matt.


Executive Assistant

(256) 551-2283

Lori Dendy’s family moved to Huntsville in the early 60s to become part of the space program. Lori arrived a bit later and is proud to be the native in the family. Her first job helping newcomers transition to the city, led her to appreciate the natural beauty and opportunities of her hometown with new perspective. Now she’s happy to be sharing that information with visitors looking to make the most of their time in the Rocket City. In addition to life with her engineer husband and two adult children, Lori enjoys reading Southern literature, volunteering and experiencing Huntsville’s local music scene.

Julian Burley

Administrative Assistant


Julian was born and raised in Columbia, Maryland, where he resided until his junior year of high school. He then moved to the Virginia Beach area, graduating from Green Run High School. Shortly after high school Julian was committed to attending Oakwood University, where he graduated with a Bachelor's in Business Administration. The knowledge and networking skills attained at this HBCU allowed him to attain vast work experience in management in multiple fields, from healthcare to health and wellness. Julian is committed to the growth of the Huntsville/Madison area and is looking forward to making this city a destination for all age groups and forms of entertainment.




Vice President of Conventions


Jamie serves as the Vice President of Conventions and oversees all functions of the convention department. He previously served as the director of sales and marketing at the Westin Huntsville. Prior to his tenure at the Westin, Mr. Koshofer moved through the ranks in various Atlanta, GA, hotel positions, starting as a senior sales manager at the Emory Conference Center Hotel and then on to director of national accounts for the Saddlebrook Resort. Jamie moved to Huntsville from the Atlanta area to be closer to family. His wife, Katie, is a physician assistant at Integrity Family Care and they have three children - Connor, Jillian, and Emily. He and his family enjoy the wide variety of family activities Huntsville has to offer.


Senior Convention Sales Manager


Sharon Snell joined the Huntsville/Madison County Convention & Visitors Bureau in 1999. As Senior Convention Sales Manager, she is responsible for marketing Huntsville, Madison and Madison County as a meeting destination to the religious, corporate and multicultural markets. Additionally, Sharon oversees technology operations at the Bureau as well as updating website content. Prior to joining the Bureau, she worked for Intergraph Corporation, a computer mapping and graphics company headquartered in Huntsville. Sharon is a graduate of Tennessee State University where she received a degree in Management Information Systems.

Erica Bradford

Convention Sales Manager


With a love for travel and a passion for people, Erica was destined to be in hospitality. She is a Huntsville native and Faulkner University graduate with a Bachelor’s degree in Business Administration. In addition to her welcoming smile and eager ear she brings more than 20 years of experience in the industry. Erica continues to develop professionally as leader, mentor and/or member in various organizations. Currently she serves as an active Board Member on the Redstone-Huntsville Chapter of Association of the United States Army (AUSA), and a proud member of the Rocket City Alabama Society of Government Meeting Professionals (SGMP). Erica has been appointed to serve on the SGMP Gilmer Institute of Learning (GIL) Fundraising Board as a Trustee. As Convention Sales Manager covering the corporate and government market, she is responsible for promoting Huntsville/ Madison County as a meeting and convention venue. Her most valued time is spent with her wonderful husband, Andra and amazing daughter, Marissa and fur baby Chippie. In her spare time she enjoys outdoor concerts, reading, traveling and trying new recipes.


Convention Sales Manager


With a passion for sports and communities, Joel Lamp joined the CVB team in 2021, bringing more than 20 years of experience in the sports and entertainment industry. Over the past 16 years in Jacksonville, Lamp oversaw bringing the national spotlight to Northeast Florida with the first and second rounds of the NCAA men’s basketball championship, the NCAA Tournament first and second rounds to VyStar Veterans Memorial Arena in 2006, 2010, 2015 and 2018 along with stints as the Senior Associate Athletics Director at Jacksonville University and the University of North Florida. He also was responsible for launching the Moe’s Classic, a two-day college and high school lacrosse event at TIAA Bank Field and bringing the USA Cycling Amateur Road Nationals to Clay County in 2021. An avid golfer, Lamp and his wife Bonnie are the proud parents of their son, Steven, spending their free time helping him to chase his dreams.


Convention Sales Manager


Misty Williams is a “born and raised” true native of North Alabama where she enjoyed growing up in Trinity and then went on to graduate from the University of North Alabama in Florence with a degree in marketing. She discovered her passion for hospitality and tourism when she began working in sales in the hotel industry immediately after college. Over the last 19 years, she advanced her career within the Hilton and Marriott portfolio of hotels in Huntsville holding positions as Sales Manager, Director of Sales, and Area Director of Sales. Her most recent position prior to joining the CVB was as the Director of Sales with the Embassy Suites Hotel and Spa in downtown Huntsville. As a Convention Sales Manager, Misty promotes Huntsville/Madison County as a convention destination covering the Association, Fraternal, and Technology markets. She is active in various organizations, including the Alabama Council of Association Executives. Misty enjoys singing and listening to live music, including her husband Marty’s country music band. Misty and Marty reside in New Hope.

Kevin Belyeu

Convention Services Manager


Kevin was born and raised in Gadsden, Alabama, and brings to the CVB a variety of experience in nonprofits and hospitality, including hotel guest service, food and beverage, sales, and meeting and event support. Following his experience at Yellowstone National Park in his college years, Kevin worked as an education counselor for a nonprofit organization providing social services to disadvantaged young men. Prior to moving to Huntsville, Kevin worked with the Sheraton and Westin hotels in Birmingham, AL; first as a food and beverage supervisor, then as an event meeting specialist, supporting large events at the Birmingham Jefferson Convention Complex (BJCC). Taking an opportunity to move to Huntsville, he began a position at the Westin and Element hotels as a corporate catering sales manager and then food and beverage manager, assisting with a variety of corporate holiday parties and events, including the American Heart Ball in 2019. In his spare time, Kevin loves being outdoors and enjoys hiking, camping, traveling, and spending time with his family, friends and fur buddies.




Executive Vice President - Marketing, Media & Advertising inquiries

(256) 551-2235

Charles Winters is the Executive Vice President of the Huntsville/Madison County Convention & Visitors Bureau, responsible for overseeing the marketing and public relations of the organization. A graduate of Huntsville High, and the University of North Alabama, Charles began his career at the CVB in 1986. He actively serves on several boards including Leadership Huntsville/Madison County, the Huntsville Sports Commission and the University of North Alabama Alumni Association. He has just been appointed to a three year term on the Advisory Committee of the North American Travel Journalists Association. Charles is a past president of the Huntsville-Madison County Hospitality Association, Hospitality Sales & Marketing Executives and received the 2008 Alabama Tourism Employee of the Year Award.

Lori Leonard

Director of Marketing


After 25 years in the Greater Birmingham area, Lori Leonard has returned to North Alabama where she now holds the position of Director of Marketing at the Huntsville/Madison County Convention & Visitors Bureau (CVB). After graduating from the University of North Alabama with a Bachelor of Science degree in Marketing, Lori served as the Executive Director for several non-profit organizations including the Homewood Chamber of Commerce, Leadership Hoover, and Leadership Trussville. She also served in marketing leadership roles at various for-profit entities and ran a successful consulting business for many years. In her new role at the CVB, Lori will oversee the promotional and advertising efforts of the agency as well as various campaigns. Lori will work with social media and graphic design team members, as well as hospitality industry partners, to continue positioning Huntsville, Madison and Madison County as top visitor destinations and meeting sites.

Leah Hall

Graphic Designer


Leah Hall is a Seattle, WA, native who came to Alabama with over 13 years experience as a graphic designer, art director, photographer, and illustrator. In the past she’s worked with companies such as Amazon Kindle, Hearst Magazines, Microsoft Windows, Seattle Pacific University, and World Vision. Her work has been featured in various publications, including Country Living Magazine, Seattle Magazine, Wine Spectator, and SPU’s Response Magazine. She also has written and created articles for She loves working with people and brands that are passionate about the story they have to tell and she’s excited to now share Huntsville’s story – especially during this exciting season of growth in our city. She lives in Huntsville with her husband Andrew and puppy Rothko, and outside of work enjoys getting out in nature, trying new restaurants, having movie marathons, and cooking for friends.




Vice President of Tourism

(256) 551-2368

Jennifer Moore is the Vice President of Tourism for the Convention & Visitors Bureau. She has been with the Bureau for approximately 13 years. Her responsibilities include overseeing all aspects of the tourism department including promoting Huntsville and Madison County to leisure, group, and international visitors, as well as overseeing the administration and operation of the Bureau’s two Visitor Centers. Jennifer works closely with tourism industry partners locally, regionally, and nationally to promote and share information about the community. Jennifer currently serves on the Board of Directors for the Auburn Alumni Association, the Alabama Travel Council and the Alabama Mountain Lakes Tourist Association. In addition, she has served on the boards of the U.S. Travel Association’s Destination Council, the Huntsville/Madison County Hospitality Association, and is a past President of Hotel Sales and Marketing Executives. She has been honored to receive several industry awards, including the 2015 Award of Excellence from the Alabama Travel Council, the 2009 Tourism Employee of the Year from the Alabama Tourism Department, and the 2008 Tourism Professional of the Year from the Alabama Mountain Lakes Tourist Association. Jennifer graduated with a degree in Economics from Auburn University. She is married to Steve Moore, and they are the parents of two children, Courtney and Ryan.


Tourism and Education Sales Manager

(256) 551-2204 or 866-ESC-2-HSV (372-2478)

Pamela Brooks Williams is a Huntsville native who is passionate about her city and sharing its highlights with anyone she can. She has been with the Huntsville/Madison County CVB for 15 years. As tourism sales manager, she works to bring groups of all types and leisure travelers to our community and especially enjoys working with student groups taking advantage of the unique offerings available exclusively through our Educational Escapes program which she coordinates. Pam is responsible for implementing new product and events in Huntsville such as Huntsville Restaurant Week , the Lucky Duck Scavenger Hunt, and Trains on Main Scavenger Hunt. She currently serves on the board for the Alabama Restaurant and Hospitality Association. Prior to joining the Bureau, Pam worked at the U.S. Space & Rocket Center serving in various roles and was active in the local hospitality industry. She graduated magna cum laude from the University of Alabama Huntsville with a degree in history and political science. Pam enjoys travel and is frequently on the go. She has three talented, intelligent and very busy children.

Terry Winland

Visitor Center Manager

(256) 551-2293

Growing up in Huntsville as a child and returning as a young adult after being stationed overseas and at stateside Army bases with her father, mother and sisters, Terry Winland calls the Rocket City home. She brings twelve plus years of experience in tourism from the U.S. Space and Rocket Center, where she gave tours to individuals, groups, and dignitaries. In addition, she also scheduled and coordinated individual and group Space Camp adventures. A break to raise two wonderful sons allowed her to participate in the education of preschoolers, then on to management within the medical world at a private internal medicine clinic and a stint at UAB-Huntsville Regional Medical Campus as Clinic Coordinator for Internal Medicine. A myriad of experiences has helped to make her a well-rounded ambassador for the City of Huntsville. As Visitor Center Manager, she strives to help visitors and residents alike feel the excitement, see the beauty, learn the history and look forward to the bright future of Huntsville. Terry has a wonderful husband, Mike along with their two amazing sons, Andrew and James. She loves to bake, and share her creations with others.