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Staff Directory

Call: 256-551-2230 or


The Huntsville/Madison County Convention & Visitors Bureau team is here to make your next visit to Huntsville a memorable one.  We can help plan your convention, meeting, reunions or tour. 

The Huntsville/Madison County CVB is divided into four major divisions: 
AdministrativeConvention SalesTourism SalesMarketing.



President & CEO

(256) 551-2230

Judy Ryals, President/CEO of the Huntsville/Madison County Convention & Visitors Bureau, joined the Bureau in 1978 and is the longest serving director of a tourism agency in the State of Alabama. She has been appointed by six governors to serve on the Advisory Board of the Alabama Tourism Department and currently serves as Chairman. She was one of the first females to serve as a board member of the International Association of Convention & Visitor Bureaus, which is now Destination Marketing Association International. She has served on the Board of Directors of many statewide boards including the Alabama Council of Association Executives, Alabama Association of Convention & Visitor Bureaus and Alabama Travel Council. She received the state’s top award and was inducted into the Alabama Tourism Hall of Fame, the first CVB representative to receive this award. The Huntsville/Madison County CVB was chosen as organization of the year by the Alabama tourism industry as well as by Alabama Mountain Lakes Association, the north Alabama regional tourism marketing organization. She is a graduate of the University of Alabama where she received a degree in public relations in 1976. Mrs. Ryals, an Alabama native, is married to Davis W. Ryals, Jr. The couple has two sons, Bo and Matt.


Executive Assistant

(256) 551-2283

Catie Wells joined the CVB team in September 2010. Her job description is quite multi-faceted and encompasses human resources, proofreading and editing, accounting, working with the Board of Directors, event planning and scheduling. Catie’s previous work experience includes teaching Spanish and English and working in the hospitality industry as the Reservations Supervisor at Miraval Resort in Tucson, Arizona. She is on the board of directors for Huntsville Community Ballet. Catie enjoys spending time with her horse, and they have recently started the first equestrian vaulting club in Alabama.


Administrative Assistant

(256) 551-2263

Lori Dendy’s family moved to Huntsville in the early 60s to become part of the space program. Lori arrived a bit later and is proud to be the native in the family. Her first job helping newcomers transition to the city, led her to appreciate the natural beauty and opportunities of her hometown with new perspective. Now she’s happy to be sharing that information with visitors looking to make the most of their time in the Rocket City. In addition to life with her engineer husband and two adult children, Lori enjoys reading Southern literature, volunteering and experiencing Huntsville’s local music scene.




Vice President of Conventions


Jamie serves as the Vice President of Conventions and oversees all functions of the convention department. He previously served as the director of sales and marketing at the Westin Huntsville. Prior to his tenure at the Westin, Mr. Koshofer moved through the ranks in various Atlanta, GA, hotel positions, starting as a senior sales manager at the Emory Conference Center Hotel and then on to director of national accounts for the Saddlebrook Resort. Jamie moved to Huntsville from the Atlanta area to be closer to family. His wife, Katie, is a physician assistant at Integrity Family Care and they have three children - Connor, Jillian, and Emily. He and his family enjoy the wide variety of family activities Huntsville has to offer.


Senior Convention Sales Manager & Technology Network Manager - Markets: Religious, Corporate


Sharon Snell joined the Huntsville/Madison County Convention & Visitors Bureau in 1999. As Senior Convention Sales Manager, she is responsible for marketing Huntsville, Madison and Madison County as a meeting destination to the religious, corporate and multicultural markets. Additionally, Sharon oversees technology operations at the Bureau as well as updating website content. Prior to joining the Bureau, she worked for Intergraph Corporation, a computer mapping and graphics company headquartered in Huntsville. Sharon is a graduate of Tennessee State University where she received a degree in Management Information Systems.

Erica Bradford

Convention Sales Manager - Markets: Government and Military Reunions


Erica is a Huntsville native and started her career in hospitality right out of high school. She is Faulkner University graduate with a Bachelors degree in Business Administration. Her experience in the industry covers a vast number of job titles from front desk clerk to area director of sales. Erica is the current Vice President of Hospitality Sales & Marketing Executives (HSME) and has served as secretary and past board member. She also enjoys working within the community as a volunteer at multiple non-profit organizations. As convention sales manager covering the government market, she is responsible for promoting Huntsville/ Madison County as a meeting and convention venue. In her spare time, she enjoys outdoor concerts, reading, event planning and trying out new recipes. Her most valued time is spent with her husband Andra and two kids, Jordyn and Marissa.


Convention Sales Manager - Market: Sports


Mark McCarter, a four-time Alabama Sports Writer of the Year, joined the Huntsville/Madison County Convention & Visitors Bureau in the spring of 2018 and works with local, regional and national sports organizations to bring events to the Huntsville area. A veteran journalist and author of two books, McCarter was a columnist at The Huntsville Times for 17 years and his work appeared in many national publications, including Sports Illustrated, Fortune and The Sporting News. He serves on the John Stallworth Celebrity Golf Tournament committee and the board of directors for the local Alzheimer’s Association and Phoenix, Inc. He and wife Patricia, a Senior Content Marketing Manager at Hexagon, are parents of three children, Jordan, Miles and Jackson. McCarter was inducted into the Sports Hall of Fame in his native Chattanooga in 2012 and the Huntsville-Madison County Athletic Hall of Fame in 2015 – neither honor, sadly, for his slowpitch softball prowess.


Convention Sales Manager: Markets - Association, Fraternal, & Technology


Misty Williams is a “born and raised” true native of North Alabama where she enjoyed growing up in Trinity and then went on to graduate from the University of North Alabama in Florence with a degree in marketing. She discovered her passion for hospitality and tourism when she began working in sales in the hotel industry immediately after college. Over the last 19 years, she advanced her career within the Hilton and Marriott portfolio of hotels in Huntsville holding positions as Sales Manager, Director of Sales, and Area Director of Sales. Her most recent position prior to joining the CVB was as the Director of Sales with the Embassy Suites Hotel and Spa in downtown Huntsville. As a Convention Sales Manager, Misty promotes Huntsville/Madison County as a convention destination covering the Association, Fraternal, and Technology markets. She is active in various organizations including serving as a past board member and Secretary for Hospitality Sales & Marketing Executives. Misty enjoys singing and listening to live music, including her husband Marty’s country music band. Misty and Marty reside in New Hope.


Convention Services Manager - Welcome Packets: Brochures, Maps etc.


Van Brown is a Huntsville native who grew up within walking distance of the bustling downtown business district. He loves the history and folklore of the area, much of which was passed on by his grandmother. Van is active in the community and has served on the Huntsville Pilgrimage Association board. He participates in the Maple Hill Cemetery Stoll each year dressed as local bovine legend Lily Flagg. When he’s not at the CVB assisting folks with brochures, maps and other local information, you may find him leading a ghost walk for a local tour company.




Executive Vice President - Marketing, Media & Advertising inquiries

(256) 551-2235

Charles Winters is the Executive Vice President of the Huntsville/Madison County Convention & Visitors Bureau, responsible for overseeing the marketing and public relations of the organization. A graduate of Huntsville High, and the University of North Alabama, Charles began his career at the CVB in 1986. He actively serves on several boards including Leadership Huntsville/Madison County, the Huntsville Sports Commission and the University of North Alabama Alumni Association. He has just been appointed to a three year term on the Advisory Committee of the North American Travel Journalists Association. Charles is a past president of the Huntsville-Madison County Hospitality Association, Hospitality Sales & Marketing Executives and received the 2008 Alabama Tourism Employee of the Year Award.


Marketing Manager

(256) 551-2294

Kristen Pepper is an Athens, Ala. native who grew up “on the outside looking in” at all of the hustle and bustle of the Rocket City. As marketing manager, Kristen supports the marketing, advertising, and public relations efforts of the Huntsville/Madison County Convention & Visitors Bureau. She is a graduate of Leadership Huntsville/Madison County, a member of the Huntsville Committee of 100, and serves on the board for the North Alabama chapter of the Public Relations Council of Alabama (NAPRCA). In 2018 she was honored to be recognized as a 30 Under 30 by Destinations International, as well as the Young Professional of the Year by the Alabama Mountain Lakes Tourist Association. Kristen holds a bachelor's degree in marketing from Auburn University.


Social Media Specialist


Beth Ridgeway lives in Madison with her husband, toy poodle, and baby daughter. She works as the Social Media Specialist at the Huntsville/Madison County Convention & Visitors Bureau. When she’s not volunteering or working, you can find her binge watching Netflix, reading, or rehearsing improv.




Vice President of Tourism

(256) 551-2368

Jennifer Moore is the Vice President of Tourism for the Convention & Visitors Bureau. She has been with the Bureau for approximately 10 years. Her responsibilities include overseeing all aspects of the tourism department including promoting Huntsville and Madison County to leisure, group and international visitors, as well as overseeing the administration and operation of the Bureau’s two Visitor Centers. Jennifer works closely with tourism industry partners locally, regionally and nationally to promote and share information about the community. Jennifer was recently selected to serve on the U.S. Travel Association’s Destination Council Board of Directors representing over 500 Destination Marketing Organizations throughout the country. In addition, she has served as a board member for many local and regional industry organizations. She has been honored to receive several awards including; the 2015 Award of Excellence from the Alabama Travel Council, the 2009 Tourism Employee of the Year from the Alabama Tourism Department and the 2008 Tourism Professional of the Year from the Alabama Mountain Lakes Tourist Association. Jennifer graduated with a degree in Economics from Auburn University.


Tourism and Education Sales Manager

(256) 551-2204 or 866-ESC-2-HSV (372-2478)

Pamela Brooks Williams is a Huntsville native who is passionate about her city and sharing its highlights with anyone she can. She has been with the Huntsville/Madison County CVB for 11 years. As tourism sales manager, she works to bring groups of all types and leisure travelers to our community and especially enjoys working with student groups taking advantage of the unique offerings available exclusively through our Educational Escapes program which she coordinates. Pam is responsible for implementing new product and events in Huntsville such as Huntsville Restaurant Week , the Lucky Duck Scavenger Hunt, and Trains on Main Scavenger Hunt. She serves as the liaison to the City of Madison. Prior to joining the Bureau, Pam worked at the U.S. Space & Rocket Center serving in various roles and was active in the local hospitality industry. She graduated magna cum laude from the University of Alabama Huntsville with a degree in history and political science. Pam enjoys travel and is frequently on the go. She has three talented, intelligent and very busy teenagers along with a canine baby.


Visitor Center Manager

(256) 551-2293

Prior to joining the Bureau, Lynne Williams was executive director of the Weeden House Museum. Her work during the three years she was at the museum focused on finding ways to engage with the community and getting visitors through the doors of the Weeden House. Lynne is a graduate of Florida State University and her career experience also includes work in the banking industry, marketing a retail shopping center and several years as a small business owner. Lynne manages part-time paid and volunteer staff members who warmly welcome visitors to Huntsville and all of Madison County, seven days a week throughout the year.