Travel & Tourism Economic Impact
Travel and tourism significantly boost the Huntsville/Madison County economy, and we are proud supporters of the local hospitality industry, which enhances the quality of life for both residents and visitors.
According to the latest report from the Alabama Tourism Department, travel and tourism-related expenditures in Huntsville/Madison County slightly exceeded 2023 record levels in 2024. In 2024, Madison County welcomed nearly 4 million visitors, representing roughly $2.4 billion in economic impact. Additionally, each household in Madison County saved over $1,300 in taxes due to travel expenditures, and the industry supports over 23,000 jobs in the area.
Click here to read the press release issued by the Huntsville/Madison County Convention & Visitors Bureau.

Events
$5 After 5 P.M. at Huntsville Museum of Art
- Huntsville Museum of Art
- Jun 11, 2026 - Jun 25, 2026
A Beautiful Despair: Anila Quayyum Agha
- Huntsville Museum of Art
- Jun 11, 2026 - Aug 23, 2026
Celebrating America's 250: A Signature Art Show
- Harrison Brothers Hardware
- Jun 11, 2026 - Sep 8, 2026
Destination Guide
One of the best ways to begin exploring Rocket City is by viewing our online, interactive…