About Alabama Tourism Department

The Alabama Tourism Department has won honors from the World Travel Market: London, United States Travel Association, National Council of State Tourism Directors, Travel Weekly magazine, the Southeast Tourism Society, Southern Public Relations Federation and American Advertising Federation for its marketing campaigns. In 2024, Alabama’s tourism industry set a new record, welcoming nearly 29 million visitors and generating $24.2 billion in traveler spending. Tourism remains one of the state’s largest economic drivers, supporting 245,500 jobs and contributing $4.3 billion directly to Alabama’s economy. For more information, visit Alabama.Travel.