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Huntsville/Madison County CVB releases all-new Destination Guide


Link to digital Destination Guide



May 29, 2019

(Huntsville, AL) – What comes to mind when you think of Huntsville? World-class attractions, perhaps, stunning outdoor surroundings and recreation, or maybe an eclectic mix of dining and entertainment options? The Huntsville/Madison County Convention & Visitors Bureau (CVB) wants visitors and locals alike to think of all the above, and they’ve created an all-new Destination Guide to illustrate just what exactly makes the Rocket City a top travel destination.

The Destination Guide serves as the CVB’s main promotional piece, distributed at no cost to visitors through Alabama Welcome Centers, Huntsville/Madison County attractions and hotels, online, via mail requests, and inside the CVB’s own Visitor Center in downtown Huntsville and visitor information kiosk at the Huntsville International Airport.

The guide is created to be a comprehensive, primary resource for those travelling to Huntsville, including information on local attractions, restaurants, bars and breweries, arts and cultural offerings, historical points of interest, annual events, transportation, lodging, retail, new developments coming to the area, and more.

“The main function of our organization is to serve as a visitors’ go-to resource for all things Huntsville/Madison County,” said Judy Ryals, President/CEO of the CVB. “Whether they’re coming in for a vacation, convention, field trip, or part of an international tour group, we ensure that every step of their experience – from the moment they decide to visit Huntsville to the moment they’re in the car or plane heading back home – is a positive one, and the Destination Guide is one of the best tools that we use to do that.”

The Convention & Visitors Bureau worked with Alabama-based agency Compass Media to produce the guide. Compass Media also creates the Alabama Tourism Department’s state vacation guide, and many other visitor guides and collateral pieces for destination marketing organizations across the country.

“Our vision for the new destination guide was to create a piece that served dual purposes,” said Kristen Pepper, Marketing Manager for the CVB. “We wanted something that not only would provide information to visitors once they are in-market, we wanted the guide to inspire people to come here and really provide that ‘oh wow, I need to go there’ moment early in the trip planning process. Huntsville is growing so rapidly, and we wanted the guide to reflect the vibrant, cosmopolitan city that it is.”

The 48-page guide is formatted differently than past versions, providing more of an editorial look and incorporating new photography and branding for a fresh, modern appeal. Sample itineraries are provided for everyone from history buffs to young professionals, and “#iHeartHsv favorites” featured throughout the guide highlight personal recommendations from Rocket City locals. An astronaut icon gives “little-known facts” and insider tips to readers, and everything from the local time zone to seasonal weather is covered in a dedicated FAQ section.

To view the 2019-2020 Huntsville/Madison County Destination Guide online, visit the CVB’s website at Print copies of the guide can be picked up for free at the Huntsville/Madison County Visitor Center® at 500 Church Street NW, Suite One, Huntsville, AL 35801.

For more information, contact Kristen Pepper, Huntsville/Madison County CVB Marketing Manager at 256.551.2294 or