Our Downtown Huntsville Visitor Center just celebrated its 20th Anniversary. It was time for a new look and new technology to make your visit to the Rocket City out of this world. The Downtown Visitor Center offers a wide range of information in both traditional and digital formats about Huntsville/Madison County and beyond. We highly recommend stopping by here to begin your exploration. We’ll provide you with all the tools you can use to make the most of your visit.

The Downtown Visitor Center is located at 500 Church Street NW in Huntsville. Hours are Monday through Saturday, 9 a.m. to 5 p.m., and Sunday, noon to 5 p.m.


1. The Great (Video) Wall of Huntsville

As part of our recent renovation, we introduced new technology into the space to showcase the attractions, events, and future-forward vibe of Huntsville/Madison County. Our new digital video wall displays videos, current events, and more…designed to rev your engines for exploring the area. Speaking of great walls, be sure to check our new larger-than-life mural that shows the timeline of the NASA Space Program and Huntsville’s vital role in it. Gifted to the Visitor Center by the U.S. Space & Rocket Center, the mural displays past achievements and future plans for space exploration.

2. Calling All Techies

Techie much? Then you’ll love our new interactive kiosk! Our kiosk provides a wealth of information at your fingertips that you may send directly to your mobile phone. It will also take your picture and email it to you. Technology not your thing? Don’t worry! Our kiosk is simple and fun to use and one of our Visitor Information Assistants will be happy to help you explore it.

3. Find Our Feathered Friends!

Debating whether you’d rather explore the city or enjoy a fun activity? Why not do both!? The Visitor Center can get you started on the Lucky Duck Scavenger Hunt in downtown Huntsville. Or, if you’ll be spending time in Madison, check out the Trains on Main Scavenger Hunt!

About the Hunt
Now in its 11th year, our Lucky Duck Scavenger Hunt is wildly popular with visitors and locals of all ages. This self-guided tour can be done with our pamphlet or by downloading a pass to your smartphone. This smartphone version offers tips and clues to help you find the Lucky Ducks we have strategically placed throughout downtown. Designed to be walkable (approx. 3 miles), you may also use your vehicle or rent our Blue Bikes to make the journey. Check-in at all 15 sites and return to the Visitor Center to claim a prize! The Lucky Duck Scavenger Hunt was created and is maintained through a partnership between the Huntsville/Madison County Convention & Visitors Bureau and the City of Huntsville.


4. Line Your Pockets

Peruse our vast library of brochures, maps, discount passes, leaflets, travel guides, and more. Take them with you to design your tour of Huntsville/Madison County. We have literature that covers topics from local attractions, current events, dining suggestions, and tours to local breweries, art installations, hiking trails, sporting events, and much more.

5. Save Some Dough

Everyone likes saving money, right? We offer Passport Coupons you may download to your mobile phone and use throughout the area. Check out the Huntsville Attractions Pass to save on admission to museums, sporting events, and golf outings. Our mobile-exclusive Rocket City Kid’s Pass offers special discounts at six museums.

6. Get the Inside Scoop

Still not sure what to do? Come on in and strike up a conversation with one of our local experts. Our team of highly knowledgeable, friendly, and helpful Visitor Information Assistants will guide you through the Visitor Center and help you tailor your exploration. They’ll also have the latest information about current events, exhibitions, tours, and more.

7. Take a Bit of Huntsville with You

The Visitor Center offers the coolest swag and souvenirs! Shop our wide collection of t-shirts, cups, mugs, stickers, magnets, and more. Your friends and family will love them or maybe you keep them for yourself…we won’t tell!