Experience the Magic with 2025 Huntsville Holiday Magic Pass

The Holiday Magic Pass is your one-stop access to all of the markets, events, and holiday-themed activities happening in Madison County. Earn chances to win prizes throughout the season and Unlock savings to many events and attractions throughout the season.

How do I use my Holiday Magic Pass?

There’s nothing to download! You'll receive a link via text message and email to a special website that allows you to redeem coupons and check in at locations using location services on your smartphone (you’ll also have the option to create a shortcut for your phone’s home screen for easy access). The more places you check in, the more chances you earn to win our grand prize! Many participating location have additional savings in the form of coupons that you can show for savings at area events and attractions.

2025 Holiday Magic Events 

Capture the magic of the holiday season with twinkling light shows, dazzling performances, and Santa sightings. Huntsville offers plenty of festive events and activities to get you in the holiday spirit. Some events may have altered hours, limited capacity, or require pre-purchased tickets. Be sure to confirm details with host organizations or on our Holiday Magic page.