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You've seen the Facebook posts, tweets and Instagram chatter about #iHeartHsv. Chances are if you live in Huntsville or traveled here recently you've either used or seen the hashtag #iHeartHsv in reference to Rocket City events, attractions, restaurants or news. But do you know the hashtag's backstory? Are you up to speed on the two week, annual campaign of the same name that includes tons of Huntsville prizes up for grabs?

We've compiled all the info you need to know in one blog post - the #iHeartHsv social media campaign explained. We hope to see your pics on social media for the 2021 campaign that takes place February 1 - 14.

How the #iHeartHsv social media campaign works

We'll sum it up pretty simply.

Each day, check for the prompt (something like "Tell us your favorite locally made product here in Huntsville/Madison County"). Prompts will change every day.

Find the daily prompt on our Twitter, Facebook, and Instagram each morning of the campaign (February 1 - 14) around 8 a.m.

Respond with your BEST photo or story to the prompt on Facebook, Twitter and Instagram by 8 p.m. Be sure to include the hashtag #iHeartHsv so we can see your posts.

A team of folks at the CVB will pick a winner each day. (Enter daily, because a new winner will be chosen daily - there are 14 chances to win!)

*Please note the CVB can only see public accounts.


New for 2022 - Win $500!

This year we also want to shower our local hospitality industry with love. Our hotel and restaurant workers, museum personnel, musicians and artists, and all people working in every facet of hospitality have worked through incredible adversity to continue providing warm, welcoming experiences to our locals and visitors alike.

The theme for this year – Dear Hospitality, We Love You – centers around showing appreciation for those working in the Rocket City hospitality industry. Digital Valentine messages expressing words of encouragement from the public will be shared with those working in hospitality across the Huntsville/Madison County area. The Valentines can be sent via online form on the CVB’s website.

As an incentive to garner as many submissions as possible, the CVB will draw a $500 cash prize winner from all entries submitted through February 1-14. The winner will be announced by February 16.

“Our local hospitality workers continue to provide warm, welcoming experiences to our visitors and locals alike, despite the adversity the past two years have presented,” said Judy Ryals, President/CEO of the CVB. “As we continue to move through the challenges of the pandemic, our industry continue to offer the simple things that keep all of us going – a warm cup of coffee, an inspiring performance, a great meal. We want them to hear from the community first-hand and know how much they are appreciated.”


In 2014,  the team at the Huntsville/Madison County Convention & Visitors Bureau (the folks behind this #iHeartHsv blog) was looking for a way to increase the online chatter about the Rocket City on social media. We wanted to organize the great conversations already happening about our community and encourage even more talk about the many things to do and see in Huntsville and Madison County, Alabama.

Our job at the CVB - in layman's terms- is this: To tell the story of the Rocket City and Madison County in an accurate and compelling way to ultimately encourage increased leisure travel to Huntsville (folks visiting the Rocket City on vacation) and in a way that recruits convention groups. We do this because of the economic impact travel and tourism brings to a community. According to the latest report from the Alabama Tourism Department, travel and tourism to Huntsville/Madison County reached the highest levels ever in 2019, bringing in 3.7 million visitors and roughly $1.6 billion in economic impact. Additionally, each household in Madison County saves a total of $925 in taxes as a result of travel expenditures, and the industry supports over 18,970 jobs in the area.

So, circling back to the origin story of the inaugural #iHeartHsv campaign, the CVB created the hashtag #iHeartHsv. And for the last 5 years, we've been organizing a two week campaign around Valentine's Day to encourage and reward those who are sharing what they love most about our community on social media.

There you have it. The #iHeartHsv social media campaign explained. Questions? E-mail us at social@huntsville.org or message us on any of our social media channels.