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You've seen the Facebook posts, tweets, and Instagram chatter about #iHeartHsv. If you live in Huntsville or have traveled here recently, you've either used or seen the hashtag #iHeartHsv in reference to Rocket City events, attractions, restaurants, or news. But do you know the hashtag's backstory? Are you up to speed on our annual February campaign of the same name that concludes with a chance to win our fabulous Huntsville Grand Prize Package (worth $1500!)?

We've compiled all the info you need to know in one blog post - the #iHeartHsv social media campaign explained.

How the #iHeartHsv social media campaign works

This Year’s Theme: Huntsville Points of View and Perspectives

Throughout the month of February, we will share unique Huntsville visual perspectives and points of view. Engaging with our posts is one step to securing a spot in the Grand Prize drawing at the end of the month.

Share Your Own Huntsville Perspectives for A Chance to Be Featured in our Stories

We want to hear from you! Create a story featuring something you love about Huntsville, and tag us! Throughout the month, we’ll choose stories from our followers to share. BE CREATIVE, BE FUN, BE INSPIRING!

Find the prompts throughout the month on our Facebook, and Instagram pages. 

*Please note the CVB can only see public accounts.

Huntsville POV 2025 iHeart

Win a Huntsville Getaway Prize Package worth $1,500!

Are you ready for the ultimate getaway weekend? With the help of our partners around town, we have compiled a package that includes a hotel stay, passes to attractions, gift cards for shopping and dining, swag, and much more.

The Huntsville Getaway Package includes:

  • 2-night stay at one of Huntsville’s premier downtown hotels, 106 Jefferson (value $350)

  • $100 Gift Card to one of Huntsville’s hippest restaurants, Revivalist

  • $150 Gift Card to shop at Dillard’s

  • $200 Downtown Huntsville Explorer Card, which may be used at various downtown retailers and restaurants

  • A pair of passes to each of the following world-class Huntsville attractions (total value $122) :

  • NASA Apollo 11 Lunar Lander LEGO set (value $100)

  • $80 in “Trash Cash” to redeem at Toyota Field, Home of the Trash Pandas Minor League Baseball Team or the Trash Pandas Store in Madison

  • And to document your experiences and share your Huntsville Perspectives, the amazingly cool INSTA350 Camera with INVISIBLE STICK

Complete the following steps to enter:

  1. Sign up for our Visit Huntsville newsletter

  2. Follow us on Instagram and Facebook

  3. Like one of our February 2025 #iHeartHsv posts and Tag 2 friends using #iHeartHsv in the comments.

Enter by February 28th, 2025, 11:59 PM. The winner will be selected and notified on March 3rd, 2025.

NO PURCHASE NECESSARY TO ENTER OR WIN. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C., INCLUDING TERRITORIES, POSSESSIONS, AND COMMONWEALTHS, 21 YEARS OF AGE OR OLDER AS OF PROMOTION START DATE. VOID WHERE PROHIBITED.

Backstory

In 2014,  the team at the Huntsville/Madison County Convention & Visitors Bureau (the folks behind this #iHeartHsv blog) was looking for a way to increase the online chatter about the Rocket City on social media. We wanted to organize the great conversations already happening about our community and encourage even more talk about the many things to do and see in Huntsville and Madison County, Alabama.

Our job at the CVB - in layman's terms- is this: To tell the story of the Rocket City and Madison County in an accurate and compelling way to ultimately encourage increased leisure travel to Huntsville (folks visiting the Rocket City on vacation) and in a way that recruits convention groups. We do this because of travel and tourism's economic impact on a community. According to the latest report from the Alabama Tourism Department, travel and tourism to Huntsville/Madison County eclipsed the previous year's figures in 2024, bringing in 3.9 million visitors and roughly $2.4 billion in economic impact. Additionally, each household in Madison County saves more than $1,300 in taxes due to travel expenditures, and the industry supports over 23,355 jobs in the area.

So, circling back to the origin story of the inaugural #iHeartHsv campaign, the CVB created the hashtag #iHeartHsv. This year, we expanded to a month-long campaign to encourage and reward those who share what they love most about our community on social media.

There you have it. The #iHeartHsv social media campaign explained. Questions? E-mail us at social@huntsville.org or message us on any of our social media channels.